Facebook Etiquette

My friends over at ZooLoo posted this funny little video about how to act on Facebook. If anything, it's a good laugh and very entertaining!

Everyone is Talking About Twitter

Twitter talk is everywhere...even the Blah Girls are talking about Twitter...


Why wouldn't they be? They do talk about celebrity gossip all day every day and the hot trend for celebrities...Twitter!

The Fail Whale has been making quite an appearance lately on the social media phenomenon and the credit is going to Ashton Kutcher (aplusk) and Oprah. What does that mean for the rest of us...a slow Twitter!

Must Read Social Media Posts

Here is a list of some of the best social media articles I found last week. Enjoy and learn! If you have any to add, leave a comment and I'll update the list.

The Difference Between Enterprise 2.0 and Social Media...http://tinyurl.com/d4w642

Ignore Twitter? Major brands learn they'd better respond -- and quick...http://tinyurl.com/cmlskm

Land Rover Taps Twitter as Campaign Cornerstone... http://tinyurl.com/cjbdx6

New Twitter App Helps with Job Search...http://tinyurl.com/dl4ek5

Twitter and social media: a time robber or a blessing? http://tinyurl.com/d4aapf

US looks to hackers to protect cyber networks ... http://tinyurl.com/dge52r

Did Twitter Just Quietly Start Twitter Connect? If Not, It Should. http://tinyurl.com/dzvrum

The Retweet Is One Of The Best Measurements Of A Brand's Success http://tinyurl.com/cfbamf

Ford's Frugal, Yet Creative Marketing Strategy

Ford is getting really creative in their marketing strategy!

Later this month, Ford will hand over the branding and promotion duties for the Fiesta to 100 twenty-somethings who have no advertising experience. This is a risky move since in 2006, Chevy let YouTubers make commercials for the 2007 Tahoe, and instead of getting clips that showed off the SUV’s features, most of the entries focused on how bad the truck was for the environment.

The recipients will be a diverse group from indie filmmakers, to single moms, to aspiring dancers, and even avid gamers, and they’ll document their experiences with the car through YouTube vignettes, blog posts and other social media updates for six months. Ford will have no control over what the testers post about the car which is risky because the car won't be hitting US dealerships for almost a year.

Ford felt they had to take a risk marketing to younger tech-savvy demographic because they felt that traditional marketing just wouldn't do it.

Another creative approach they have taken is with HouseParty.com. Ford is looking for people like you to host a Ford American Idol House Party. If you're selected as a host, you could have a 2010 Ford Fusion at your party for you and your guests to experience first hand the winner of America's most fuel-efficient mid size sedan . Also, one lucky host will be chosen to drive off with a new Ford Fusion and will fly to Los Angeles to experience the new American Idol finale!

photo: houseparty.com

Jessica Knows is a Marketing Genius!

If you are a company looking for a fresh, yet brilliant person to create a marketing strategy for your company, then Jessica Smith is your woman!

She came up with this ultra creative Social Media Fantasy Campaign for Oprah and I think they need to jump on this gal...if they are smart. :)

She also came up with this uber funny destined to be viral campaign for Cadbury. She can spot a trend a mile away, but before the rest of us.

She's ahead of the game and sets the standards. She's like one of those gals you went to school with that was the first to wear jelly shoes and then the next day all the girls in the school were wearing jelly shoes. She not only starts the trend, she sets the trend...especially when it comes to Social media and marketing within the Social media channels.

Jessica is currently working for companies like Ford, Care.com, EA Sports and Wishpot. Ford just gave her a Ford Flex because of her interest in a car for her family...this is where it all started. She's a smart gal!

She even gave her readers a free course blatantly telling them how to get what they want from companies. I have referred back to her free marketing course numerous times as a reference for my blog and my business.

Just to let you know, I don't work for Jessica, nor do I get anything for promoting her. I'm just a huge fan and feel strongly about her worth. She has taught me a wealth of information through her blog, through following her on Twitter and through other social forums.

I feel so lucky to know this lady!